Gamification is not decoration or a generic prize wheel. It gives an audience a clear action, immediate feedback and a reason to continue—whether that means learning a safer habit, discovering a product, attending an event or returning to a campaign.
Not points added afterwards. A useful experience, designed to move.
Strong gamification starts with the behaviour the business wants to support. A carefully chosen mechanic turns a passive page into an action: answer a question, make a decision, find a clue, build a route or return for the next reveal. We design the game loop, interface, content, sound and technical measurement together—then connect it to the systems that matter.
ONE PLAYABLE COLLECTION
Choose a world. Then play it below.
Every demo uses the Bugs in the System cast and a shared circuit-board visual language. Choose a category, move along the game rail, then play the selected game beneath it.
Illustrative prototypes only. No sign-up, saved personal data, real prizes or redemption.
Fast, tactile games for events, launches and branded play.
SCROLL RIGHT TO EXPLORE
3D ARCADE / PCB
Bugs in the System
Our complete 3D debugging game: clear a circuit-board infestation in 45 seconds while responsive sound, scoring and streak multipliers keep the pressure building.
USE CASE / Branded entertainment, exhibitions, launches and interactive showcases.
●
SCORE0000
TIME LEFT45s
COMBO×1build a streak
SESSION BEST0000
BCH / CIRCUIT BOARD 01
PCB REV. 01 45s / 9 SOCKETS
Powering up the board…
Click a bug or press 1–9Tap the bugs as they pop up
Click or tap a bug. Five catches in a row boost the multiplier. Sound begins only when you start and can be muted at any time.
View the complete prototype index
01
Bugs in the SystemArcade & strategy · 3D ARCADE / PCB
02
Circuit FourArcade & strategy · STRATEGY / PCB
03
Bug FleetArcade & strategy · SEARCH / 3D PCB
04
Wheel of FortuneCampaigns & rewards · REWARD / CAMPAIGN
Cyber Safety QuestLearning & children · LEARNING / DECISIONS
11
Product Knowledge ArenaLearning & children · LEARNING / PRODUCT
07
The Knowledge LabLearning & children · LEARNING / QUIZZES
08
Snapjaw’s Silly SmileLearning & children · CHILDREN’S PLAY / SURPRISE
09
Robot Step CodeLearning & children · CHILDREN’S PLAY / COMPUTING
FROM IDEA TO LIVE EXPERIENCE
A mechanic with a job to do.
The concept, reward model, interface and measurement plan are designed together. That keeps the experience entertaining without losing sight of the business purpose.
01
Define the behaviour
Agree what somebody should understand, choose or complete—and why that change matters.
02
Design the game loop
Shape the challenge, feedback, progress and return journey around the audience and context.
03
Make rewards meaningful
Use access, recognition, useful content or commercial bonuses that fit the behaviour and the brand.
04
Build and measure
Develop the experience, connect the required systems and report the signals agreed at the start.
WHY BETA CHECK HUB
Code, design and sound. One responsive system.
A gamified experience is more convincing when the rules, interface, feedback and technical delivery are developed as one product—not handed between separate suppliers.
GLITCH / CODE
The system behind the play.
Custom web experiences, portals, campaign logic, user progress, integrations and reporting built around the agreed journey.
CRITICAL / DESIGN
The reason it feels clear.
Mechanics, interaction, accessibility, visual language and reward communication shaped for the audience and setting.
CRAWLER / AUDIO
Feedback people can feel.
Optional sound cues, music, voice and responsive audio that reinforce important moments without getting in the way.
Our studio mascots started life in Bugs in the System. Here, the same cast shows how character, interaction and sound can give an experience its own identity.
START WITH THE OUTCOME
What should people learn, choose or come back to?
Bring us a training topic, seasonal campaign, launch, event or internal challenge. We can shape the concept, prototype the game loop and build the finished experience.
GLITCH / CODE
